In4mation’s Spring 2013 Lookbook

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In4mation’s Menswear Spring Summer 2013 collection

In4mation, Lookbook Spring 2013

Today we are going to make a review on Spring 2013 Lookbook of Hawaiian clothes makers with the brand name, In4mation. The target group they are trying to keep being focused on are streets, hip-hop and other relevant movements. The company was formed in 2002 by four partners, the inspiration for the clothing they make was partially taken from the old cartoon of 80’es named Voltron. The company is based on making clothes for rebellious youth and not only the youth, who prefer action sportswear more than a men’s suit. The collection is about skate fashion, urban lifestyle, which always casual and actual; as every person unavoidably is a teen exploring the life and active sports before becoming an adult and starting to work in the marble office.  Their store is located in Honolulu, from where, In4mation still try to push the lines between streetwear and clothes, we consider tasteful.

In4mation, Lookbook Spring 2013

Let’s take a look at the latest lookbook, that In4mation have photographed and I guess it was not staged. On the roads, beaches and forests of Hawai’I to showcase their new products in the outdoor activity, because these outfits were designed for athletic environments. The lookbook contains the scenes of campsite gatherings, road trips and skate adventures. In4mation’s Spring Summer 2013 lookbook presents more freedom for youth reflected in the collection designed for them.

In4mation, Lookbook Spring 2013

There are graphic motifs that include the company’s moto, some crossbones and such as “Hooligans” word.  All of it is emblazoned on a brilliant selection of hoodies, T-shirts and caps. Combined amazingly with polarized Ray-Ban rare print Wayfarers and styled in a large loose fit.

While creating the collection I4mation was motivated to make people wear it every day, whether the day brings some engaging in action sports, walking down the street or gathering by the bonfire with friends in the occasion of warm Spring/Summer of 2013. The full lookbook can be seen in the gallery below.