Hugo Boss Spring Summer 2013 Men’s Bodywear Campaign

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Hugo-boss-bodywear-spring-summer-2013

Behind every great man stands even a greater woman, don’t you agree with this statement? Seems like Hugo Boss envisions the ideal portray of the man with the beautiful woman behind and decided to put it into practice in its spring summer 2013 bodywear campaign.
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As usual the Swedish model Alex Lundqvist was the chosen to model the bodywear ad campaign by the German label Hugo Boss. Alex Lundqvist became the first face of the fashion brand a few seasons ago. This time Hugo Boss presented the classy black and white photos shot by Christian Anwander with Alex modeling the brand’s underwear from the latest collection, which is distinguished with the high comfort and sophisticated look.
Hugo-boss-bodywear-spring-summer-2013

Being born on April 14, 1972, Alex Lundqvist started his modeling career back in 1994 after the acquaintance with the photographer Bruce Weber and an agent Sean Patterson. As Lundqvist’s photos appeared in the odd publication, Versace booked him for the international ad campaign with Helena Christensen, which was shot by Bruce Weber. Versace campaign was followed by the Lagerfeld and Guess campaigns, in Europe and the United States accordingly. He appeared in the leading magazines like GQ, Top Model, Playgirl, Elle, L’Uomo Vogue.

Hugo Boss spring summer 2013 men’s bodywear campaign